Revised: April 7th, 2016
Managing Your Information Preferences
Information We Collect
We collect information that personally identifies you and your child, such as your full name, address, mobile phone number, e-mail, payment information, child’s name, child’s date of birth, child’s gender, and other personally identifiable information, that you choose to provide us with or that you choose to include in your account (“Personal Information”). For example, you may provide us with certain Personal Information when you use the Parent Panel. The “Parent Panel” is the interface available on the Site and through the Offerings, that allows parents to view Play Data (defined below) and to manage Dino settings.
When a child interacts with his or her Dino, we automatically collect certain play-related information from your child and from such interactions (“Play Data”). For example, when your child plays with the Dino, we may automatically collect information about your child’s likes and dislikes, interests, and other educational metrics. Parents have access to much of this Play Data through the Parent Panel. Access to this Play Data gives parents the ability to view their child’s engagement activity, and to track their child’s educational and personal development. We also use this information to provide the Site and Offerings, and to help us better understand and analyze our customer demographic.
Usage Data and Site Activity
We automatically collect information regarding the actions you take on the Site (“Usage Data”). For example, each time you use the Site we automatically collect the type of Web browser you use, your operating system, your Internet Service Provider, your IP address, your browser type, your device type, the pages you view, and the time and duration of your visits to the Site. We use this information to help us understand how people use the Site and Offerings, for troubleshooting purposes, and to enhance the services we offer.
We use Google Analytics on the Site and Offerings to collect Usage Data, to analyze how users use the Site and Offerings, and to provide advertisements to you on other websites. For more information about how to opt out of having your information used by Google Analytics, visit https://tools.google.com/dlpage/gaoptout/.
How We Use Information and When We May Share and Disclose Information Generally
From time to time, we may establish a business relationship with other businesses whom we believe trustworthy and who have confirmed that their privacy practices are consistent with ours (“Service Providers”). For example, we may contract with Service Providers to provide certain services, such as payment processing, educational information processing, hosting and maintenance, data storage and management, and marketing and promotions. We only provide our Service Providers with the information necessary for them to perform these services on our behalf. Each Service Provider must agree to use reasonable security procedures and practices, appropriate to the nature of the information involved, in order to protect you and your child’s Personal Information and Play Data from unauthorized access, use, or disclosure. Service Providers are prohibited from using Personal Information or Play Data other than as specified by us.
Notice to California Residents/Your California Privacy Rights
We will not share your Personal Information or Play Data with third parties for their direct marketing purposes.
Compliance with Laws and Law Enforcement
We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose Personal Information, Play Data, and any other information about you to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate in order to respond to legal requests (including court orders and subpoenas), to protect the safety, property, or rights of our company or of any third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law.
Be Careful When You Share Information with Others
We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us. However, no data transmission over the Internet or other network can be guaranteed to be 100% secure. As a result, while we strive to protect information transmitted on or through the Site or Offerings, we cannot and do not guarantee the security of any information you transmit on or through the Site or Offerings, and you do so at your own risk.
The Site and Offerings are intended for users who are 13 years old or older. We will provide notice to the parent or legal guardian and obtain verified parental consent before collecting Personal Information or Play Data from users under 13. We do not knowingly collect Personal Information from children under the age of 13 except where the parent or legal guardian has provided us with verified parental consent. If we learn that we have inadvertently received Personal Information from a child under the age of 13 without first receiving verifiable parental consent, we will delete such information from our records.
Processing in the United States
Please be aware that you or your child’s Personal Information, Play Data, Usage Data, and communications may be transferred to and maintained on servers or databases located outside your state, province, or country. If you are located outside of the United States, please be advised that we process and store all information in the United States. The laws in the United States may not be as protective of your privacy as those in your location. By using the Site or Offerings, you are agreeing that the collection, use, transfer, and disclosure of your Personal Information, Play Data, Usage Data, and communications will be governed by the applicable laws in the United States.